The New Era of Content: Why Chatbots Matter

Jan 24, 2019   //   by Barry Saiff   //   Blog, Content Strategy  //  No Comments

A robot sitting crosslegged with a laptop on a blue banner title with the words 'The Era of New content: Why Chatbots Matter'

The way we deliver content has evolved through Siri, Alexa, Cortana, and other similar chatbots. Chatbots, an emerging technology using AI (Artificial Intelligence), have piqued the interest of small and big organizations to provide succinct, correct answers to the user’s queries in a conversation, automatically.

Organizations with content at scale can adapt their content framework to new methods and mediums of content delivery. Organizations who have yet to adopt the use of chatbots can look into how this growing technology can work for them. Ready to use content will ensure a smoother adaptation of chatbots or any other emerging technologies.

Transitioning to chatbots can only be effective if the technology is fed with structured content that it can easily process.  When content is structured and processed well, the chatbot identifies user intent and extracts relevant information, which improves the user experience.

How can we improve content for chatbots?

One way to structure your content is through microcontent. Microcontent is a unit of information structured for human brains and machines to process easily. Information that is broken into chunks can be retrieved, re-used, and re-purposed.

Technical writers document complex materials suitable for any audience. They write for clarity and accuracy. The broad technical skills of these writers help communicate information to users with diverse backgrounds. Using microcontent, technical writers can chunk information into the right context. This makes content adaptable in emerging technology for content delivery.

Technical communicators aim to satisfy our customers by giving them the best user experience and providing the information they need. Whether you’re using chatbots or other interfaces, applying microcontent will improve the accessibility of your content.

There is so much more to learn about chatbots and microcontent. Click here to discover how applying microcontent can impact your transition to using chatbots.

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“Barry [Saiff] has extensive experience both as a manager of technical writers and as a writer. As a manager, he is fair, encourages innovation, and is open to divergent points of view. As a writer, he can grasp very complex concepts and explain those concepts to end user through administrator audiences. Additionally, he has expert knowledge of all components of the documentation process, including corporate style guides, editing, writing, working with localization, and production. Barry is very much a people person and wherever he goes, he cultivates a large network of friendly yet professional relationships. He’s worked successfully with both on-site subject matter experts as well as those across the world. During my time working with Barry, he’s run a number of successful efforts to improve the usability of documentation. In one such case, he recruited a cross-functional team to overhaul the documentation based on the recommendations of this user-facing group of subject matter experts.”

Steve Anderson
Principal Technical Writer, Symantec
December 16, 2010

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