What is Microcontent?

Oct 25, 2018   //   by Barry Saiff   //   Blog, Concepts and Definitions, Content Strategy  //  No Comments

Companies often overlook content organization. Some companies publish content on their websites without proper planning and analysis of the structure. Some websites have a pile of PDFs, and Google doesn’t search within them. On far too many websites, audiences grope blindly to find the content they need.

Online readers forage for information, hopping from site to site until they find what they need. So how do you get them to stop and notice your pages? By delivering easy-to-read content that actually answers their questions.

Microcontent makes that possible.

Not only does microcontent address specific questions, but it also assesses the reader’s context and intent. Microcontent presents information in the simplest and most concrete way possible. The question remains: where do technical communicators fit in this new content delivery?

This may seem like a big leap from traditional authoring, but microcontent demands the skills of technical writers even more. The world will always need translators and documentation teams for content creation. Precision Content’s post The Rise of Microcontent perfectly explains how technical writers shape this new delivery of information.

Want more information on microcontent? Watch BrightTalk’s recorded webinar The Future is now: Neuroscience, Chatbots, Voice, and Microcontent.

 

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