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Visual Learning Ecosystems (VLEs) Part 1: The Future of Technical and Marketing Communication

Feb 12, 2018   //   by Barry Saiff   //   Blog  //  2 Comments

We live in an age of rapid technological development. Information is becoming more and more essential and valuable. Content is everywhere, delivered rapidly, via every form of media.

Are you getting exactly the content that you need? How can you tell? Much of the content we consume is curated for us, for example, our Facebook feeds.

Let’s say you want to master a new field of knowledge. Of course, you can use the internet. But, how do you go about it? If you are unfamiliar with the field, you may not be able to distinguish credible information from inaccurate or misleading information. Also, maybe you don’t like reading long passages. Perhaps you prefer to watch short videos, or view content that has graphics and text. The presentation of information greatly affects the quality of the content, and the experience of the user.

What is the answer?

One way to address the needs of learners is something we call a VLE, a Visual Learning Ecosystem. VLEs combine media elements such as animations, videos, graphics, and text to create large sets of educational information, presented to consumers based on their choices and their learning experiences.

VLEs can be incorporated within products, or interface with those products, to provide real-world, practical educational experiences, addressing the short attention spans and visual and auditory preferences of modern consumers. VLEs can facilitate customers through pre-sale or post-sale content, and make possible immersive, interactive, experiential learning journeys, customized based on the consumer’s wants and needs.

Creating VLEs requires a mixture of skills and talents. Experience creating graphics, videos, animation, and films alone is not adequate. VLE teams also need textual content experts such as technical writers, instructional designers, marketing professionals, and various creative, content, and technical professionals. Unique among technical content development companies, Saiff Solutions actually employs all of these types of professionals.

Our reputation for excellent content quality, and our commitment to integrity and outstanding customer service, will allow us to deliver on your vision of interactive educational journeys, and your commitment to creating an exceptional customer experience throughout the sales cycle.

Are you ready to achieve a level of success that leads the world? Contact Saiff Solutions today.

VLEs are the cutting edge of information design, interactive learning, customer service, and marketing. Have you experienced using a VLE, or something close to it? We’d love to hear your thoughts.

This is the first entry in an educational series exploring the power of VLEs. If you haven’t already, subscribe to our newsletter (form above), and receive updates on our latest blog posts, webinars, and other educational events.

Saiff Solutions In The Media

- TechWhirl
- Nominated for 2015 Rice Bowl Asean Start Up

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Testimonials

“After Symantec acquired Brightmail in 2004, Barry played key roles in integrating the information development team and their content into Symantec’s then-developing Unified Content Strategy. Barry [Saiff]’s experience, product and content knowledge, and leadership qualities helped the Brightmail team to become a trailblazer within the company. The processes, tools, and practices they helped to develop for content management are used throughout the company, thanks in large part to Barry’s participation in numerous cross-departmental teams. Barry is a natural leader who can effectively contribute to any endeavor. He has a passion for serving customers that drives him to create and evangelize process improvements and to collaborate effectively with diverse groups and individuals. I would be glad to work with Barry again.”

Alexia Idoura (nee Prendergast)
Senior Manager, Symantec
February 16, 2011

Read more testimonials here.