Browsing articles tagged with " infographics"

How You Can Use Motion Infographics

Nov 8, 2018   //   by Barry Saiff   //   Blog  //  No Comments

Infographics help readers understand complex concepts. Given the plethora of infographics available online, how can you make sure your content stands out?

We have shown you what makes motion infographics different from stationary infographics and how to create motion infographics. Now it is time to learn how you can use motion infographics to build a memorable brand for your business.

Whether you are explaining how a car engine works or explaining how a cheetah is faster than a greyhound, using motion infographics can help your reader easily visualize any concept.

Here are some useful links from our multimedia team on using motion infographics to create memorable content:

  • Types of Motion Graphics

From Motion UX
This article contains several examples of where you can use motion infographics, from explainer videos to product marketing. Read it here.

  • 5 Ways You Can use Motion Infographics

From e-m marketing
This article introduces 5 ways to use motion infographics in your digital marketing content. Read it here.

  • How to Promote Your Business with Motion Graphics

From Renderforest
This article explains how you can incorporate motion graphics into your marketing strategy. Read it here.

  • 20 Creative Branding Examples Using Motion Graphics

From Advids Video Creation Service
This article provides 20 examples of using motion graphics to represent your brand. Read it here.

If you missed our free webinar on September 13, click on the links to view the recording and the slide deck. Learn about the future of microcontent with host, Scott Abel, The Content Wrangler, and his guests, Rob Hanna of Precision Content Authoring Services, and Barry Saiff of Saiff Solutions.

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How to Create Motion Infographics Part 2

Sep 27, 2018   //   by Barry Saiff   //   Blog, Content Strategy, How-To  //  No Comments

How to Create Motion Infographics part 2

Tweaking a static infographic to include animated elements can help you stand out. If you’re not sure where to begin, let us help!

Visual content is one of the best ways to keep your reader engaged on your blog or website. In today’s digital age, readers often suffer from text overload. A colorful image or two can sustain readers’ interest. Animating your images keeps readers’ eyes from wandering away from your page.

When it comes to creating infographics, you have lots of great tools at your disposal. Applications like Adobe After Effects or Illustrator can help you design powerful, effective images. 

Our multimedia team uses GIF formatting to create motion infographics. Among a variety of formatting options, GIF is the most effective and cost-efficient. GIFs contain micro-animations – continuously moving images that catch the attention of your audience.

If you want to know more about how our multimedia team creates motion infographics, here is a quick primer:

  1. We use Adobe Illustrator to create images based on a client’s needs.
  2. We use Autodesk Maya to create a 3D model of the image to be animated. The movement is drawn frame-by-frame, and is called an image sequence.
  3. We then import the image sequence into Adobe Media Encoder CC.
  4. In Adobe Media Encoder CC, we render the moving image as an .Mp4 file to reduce the file size without compromising quality.
  5. Lastly, we use Adobe After Effects CC to add text and graphics that support the infographic.

If you want to deepen your knowledge on motion infographics, our multimedia team has shared some useful tips:

  • 4 Must-Have Motion Graphic Design Applications
    From Adorama Learning Center

    This article provides a list of four must-have applications for aspiring video editors, videographers, and motion graphic designers. Read it here.
  • 7 Motion Design Lessons Learned the Hard Way
    From Pond5 Blog

    This article shares seven key lessons that you need to learn to succeed in motion design. Read it here.
  • Layout Cheat Sheet: Making the Best Out of Visual Arrangement
    From Piktochart

    This article teaches the importance of using white space and layout arrangement to take your infographics to the next level. Read it here.
  • Motion Graphics Software You Should Know
    From RocketStock

    This article compiles a list of motion graphics software perfect for bringing your ideas to life. Read it here.

Missed our September 13 webinar? View the recording here, and the slide deck here. Discover the future of microcontent with host Scott Abel of The Content Wrangler, and special guests Rob Hanna of Precision Content Authoring Solutions and Barry Saiff of Saiff Solutions.

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The 7 Habits for Success in Crafting Global Content

Oct 26, 2017   //   by Barry Saiff   //   Blog  //  No Comments

Check this out:  7 Habits for Success in Crafting Global Content. Learn how delivering customer satisfaction across languages and cultures helps in creating world-class content.
7 Habits for Success in Crafting Global Content

The History of Technical Writing [Infographic & Video]

Dec 13, 2016   //   by Barry Saiff   //   Blog, Content Strategy, Evaluating Technical Writers, Managing Technical Writers, Outsourcing  //  No Comments

Learn the key stages of transformation that the technical communications profession has gone through during the last five decades.

This five-minute video takes you through the history of technical writing, from the infancy of a new profession through a rebellious adolescence that led to a revolution in Unified Content Strategy and topic-based authoring during tech comm’s young adulthood.

 

Technical communications is now experiencing an identity-challenging paradigm shift in its midlife — in many cases moving from Engineering departments into Marketing, feeling greater pressure to outsource, and experiencing both challenges and opportunities from automation.

As you watch the video, you  can follow the tech comm profession’s exciting story with this infographic. Then, please ask us how you can help chart your organization’s technical writing transformation.

history-of-technical-writing

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Saiff Solutions In The Media

- TechWhirl
- Nominated for 2015 Rice Bowl Asean Start Up

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Testimonials

“Barry [Saiff] truly is a force of nature – he is a consummate professional with deep technical expertise when it comes to technical writing which lets him just “get it” right out of the box. Barry pairs very strong writing skills with the ability to easily speak both “business analyst” and “software engineer” in the same meeting. Barry was the lead information developer for my product at Symantec, and I had the utmost confidence in his abilities and work ethic. On top of all that, Barry has a wonderful sense of humor and an infectious laugh that can transform the work environment in an instance. I strongly endorse Barry’s many talents and would welcome working with him again in the future.”

Angelos Kottas
Principal Product Manager, Symantec
December 17, 2010

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