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Visual Learning Ecosystems (VLEs) Part 1: The Future of Technical and Marketing Communication

Feb 12, 2018   //   by Barry Saiff   //   Blog  //  2 Comments

We live in an age of rapid technological development. Information is becoming more and more essential and valuable. Content is everywhere, delivered rapidly, via every form of media.

Are you getting exactly the content that you need? How can you tell? Much of the content we consume is curated for us, for example, our Facebook feeds.

Let’s say you want to master a new field of knowledge. Of course, you can use the internet. But, how do you go about it? If you are unfamiliar with the field, you may not be able to distinguish credible information from inaccurate or misleading information. Also, maybe you don’t like reading long passages. Perhaps you prefer to watch short videos, or view content that has graphics and text. The presentation of information greatly affects the quality of the content, and the experience of the user.

What is the answer?

One way to address the needs of learners is something we call a VLE, a Visual Learning Ecosystem. VLEs combine media elements such as animations, videos, graphics, and text to create large sets of educational information, presented to consumers based on their choices and their learning experiences.

VLEs can be incorporated within products, or interface with those products, to provide real-world, practical educational experiences, addressing the short attention spans and visual and auditory preferences of modern consumers. VLEs can facilitate customers through pre-sale or post-sale content, and make possible immersive, interactive, experiential learning journeys, customized based on the consumer’s wants and needs.

Creating VLEs requires a mixture of skills and talents. Experience creating graphics, videos, animation, and films alone is not adequate. VLE teams also need textual content experts such as technical writers, instructional designers, marketing professionals, and various creative, content, and technical professionals. Unique among technical content development companies, Saiff Solutions actually employs all of these types of professionals.

Our reputation for excellent content quality, and our commitment to integrity and outstanding customer service, will allow us to deliver on your vision of interactive educational journeys, and your commitment to creating an exceptional customer experience throughout the sales cycle.

Are you ready to achieve a level of success that leads the world? Contact Saiff Solutions today.

VLEs are the cutting edge of information design, interactive learning, customer service, and marketing. Have you experienced using a VLE, or something close to it? We’d love to hear your thoughts.

This is the first entry in an educational series exploring the power of VLEs. If you haven’t already, subscribe to our newsletter (form above), and receive updates on our latest blog posts, webinars, and other educational events.

Saiff Solutions In The Media

- TechWhirl
- Nominated for 2015 Rice Bowl Asean Start Up

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Testimonials

“Barry [Saiff] has extensive experience both as a manager of technical writers and as a writer. As a manager, he is fair, encourages innovation, and is open to divergent points of view. As a writer, he can grasp very complex concepts and explain those concepts to end user through administrator audiences. Additionally, he has expert knowledge of all components of the documentation process, including corporate style guides, editing, writing, working with localization, and production. Barry is very much a people person and wherever he goes, he cultivates a large network of friendly yet professional relationships. He’s worked successfully with both on-site subject matter experts as well as those across the world. During my time working with Barry, he’s run a number of successful efforts to improve the usability of documentation. In one such case, he recruited a cross-functional team to overhaul the documentation based on the recommendations of this user-facing group of subject matter experts.”

Steve Anderson
Principal Technical Writer, Symantec
December 16, 2010

Read more testimonials here.