Browsing articles tagged with " content strategy"

How can Technical Writers Support Voice Automation?

Dec 6, 2018   //   by Barry Saiff   //   Blog, Concepts and Definitions  //  No Comments

What is voice automation? Voice automation enables digital devices to interact with users via sound. Chances are, if you own a smartphone, you’ve already conversed with Siri, or one of her sisters.

Voice automation is everywhere these days. It’s proven to be successful for GPS navigation programs and even home automation systems. Thanks to voice automation, we now have intelligent assistant technologies such as Siri, Alexa, Cortana, and Bixby.  The potential of voice automation doesn’t stop there. Medicine, engineering, and finance are just some of the industries that can integrate voice automation into their processes, products, and services.

Some might think that voice automation will eventually take over the functions of a technical writer. However, Saiff Solutions’ webinar with Precision Content on neuroscience, chatbots, voice, and microcontent suggests otherwise. In our previous microcontent blog, we discussed how we can narrow down content into its most simplified form through microcontent.

Microcontent

Microcontent is a unit of structured information that can be easily processed by both the human brain and machines. This is exactly what we need to feed voice automation with more precise information. Technical communicators are best equipped with the skills needed to produce voice automation-ready microcontent.

Now, how exactly can technical writers support voice automation? Here are three good ways:

  • Technical writers can identify user intent.

Technical writers are known to be experts in audience analysis, and audience analysis is the best method to identify user intent. User intent is one of the most crucial parts of microcontent. The intent declares the function of the information.

  • Technical writers can apply user intent to content.

Once technical writers get a full grasp of their audience’s intent, they can determine the writing structure needed for microcontent. According to Saiff Solutions’ and Precision Content’s webinar “The Future is Now: Neuroscience, Chatbots, Voice, and Microcontent,” microcontent sentences change tense and perspective depending on reader intent. This shapes the authoring of your content, thus enabling voice automation to be more eloquent and conversational.

  • Technical writers can adapt to any business that  requires the development of voice automation.

Technical writers can adapt to any technical field, and the same goes for microcontent. Won’t it be interesting to experience voice automation everywhere? The adaptability of technical writers opens endless possibilities for voice automation.

Imagine the possibilities of this growing content delivery system! With voice automation, you can:

  • Expand the capabilities of AI
  • Contribute to the development of eLearning
  • Enhance your marketing and technical content

So, if you want to learn more about how voice automation can make your content shine, see our previous webinar with Precision Content here and view the slide deck here.

Watch out for our microcontent blog series on the Saiff Solutions blog page here.

Is Your Content Driving Away Readers? Try Motion Infographics!

Nov 13, 2018   //   by Barry Saiff   //   Blog, Content Strategy, Reference Articles  //  No Comments

You work hard to develop your text content, only to have readers click right past it. How can you transform the content from a slow read to catchy eye candy? Motion infographics might be the answer to visually and quickly relay your message to your audience.

After all, the problem isn’t necessarily with the content. Instead, the form of the content could make reader comprehension less likely. On average, humans only read 20% of the text they see, and just scan the rest. With visual information, however, people remember 80% of what they see. What’s more, they understand visual information faster – 60,000 times faster – than they understand text!

In other words, if you want to communicate effectively with your audience, text-only strategies represent an enormous wasted opportunity.

Want to learn more about motion infographics and how they can help you present your content for maximum impact? Check out our blog. Our multimedia team has also collected several great articles on the subject:

13 Reasons Why Your Brain Craves Infographics
By NeoMam Studios
This explains why infographics are digested by the brain more fully  than other types of content.

5 Reasons Why You Should Use A Motion Graphics Video
By YumYum Videos
The article describes how motion infographics can be an effective tool in turning your complex information into an enticing read.

3 Ways to Turn Your Infographic into an Engaging Animated Infographic
By Column Five Media
If you’re already familiar with basic infographics, check out this article and learn how to add animation.

The Power of Visual Communication Infographic
By Wyzowl
This article describes the relationships that infographics create between writers and readers.

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How You Can Use Motion Infographics

Nov 8, 2018   //   by Barry Saiff   //   Blog  //  No Comments

Infographics help readers understand complex concepts. Given the plethora of infographics available online, how can you make sure your content stands out?

We have shown you what makes motion infographics different from stationary infographics and how to create motion infographics. Now it is time to learn how you can use motion infographics to build a memorable brand for your business.

Whether you are explaining how a car engine works or explaining how a cheetah is faster than a greyhound, using motion infographics can help your reader easily visualize any concept.

Here are some useful links from our multimedia team on using motion infographics to create memorable content:

  • Types of Motion Graphics

From Motion UX
This article contains several examples of where you can use motion infographics, from explainer videos to product marketing. Read it here.

  • 5 Ways You Can use Motion Infographics

From e-m marketing
This article introduces 5 ways to use motion infographics in your digital marketing content. Read it here.

  • How to Promote Your Business with Motion Graphics

From Renderforest
This article explains how you can incorporate motion graphics into your marketing strategy. Read it here.

  • 20 Creative Branding Examples Using Motion Graphics

From Advids Video Creation Service
This article provides 20 examples of using motion graphics to represent your brand. Read it here.

If you missed our free webinar on September 13, click on the links to view the recording and the slide deck. Learn about the future of microcontent with host, Scott Abel, The Content Wrangler, and his guests, Rob Hanna of Precision Content Authoring Services, and Barry Saiff of Saiff Solutions.

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Motion Infographics Part 1: How to Create Effective, Engaging Visual Content

Aug 14, 2018   //   by Barry Saiff   //   Blog  //  No Comments

Design 4 (1)

How do you turn content into a visual masterpiece that can provide people with an easy, enjoyable, and effective learning experience? Could motion infographics be the answer?

Motion infographics combine the best elements of minimalism, instructional design, and information architecture to produce content that enables people to learn quickly and painlessly. Motion infographics don’t merely make learning fun and easy. They have the potential to revolutionize technical documentation by simplifying complex topics and fully engaging users.

Producing effective, engaging visual content requires technical skills and design knowledge. Don’t worry, our top multimedia artists collected their top links for best practices and how-to guides on creating motion infographics. Take a look at our list of some of the best resources that can help you.

  • Animated Infographics: How Do They Work and What Makes Them Effective?
    From The Content Wrangler
    This article provides a basic tutorial and overview on how to create simple motion infographics. Read it here.
  • The Best Animation and Motion Graphics Software to Learn
    From School of Motion
    This article compiles an extensive list of applications that you need to learn to create motion infographics. Read it here.
  • Animagraffs: Education Animated by Jacob O’Neal
    From Adobe Blogs
    This article contains the fundamentals and best practices for creating motion infographics. Read it here.
  • Pro-Tips for Creating Interactive Infographics
    From Creative Bloq
    This article shares must-know tips to guide you in creating effective visual content applicable to motion infographics. Read it here.

Do you want to know more about motion infographics and other technical communication trends? Let us know! We’d love to hear from you. If you haven’t already, subscribe to our newsletter (form above), and receive updates on our latest blog posts, webinars, and other educational events.

Be an Effective Tech Comm Professional with this 2017 Technical Communications Calendar

Jan 3, 2017   //   by Barry Saiff   //   Blog, Concepts and Definitions, Evaluating Technical Writers, Reference Articles  //  No Comments

Featuring the 14 Habits of Highly Effective Technical Writers &  Technical Communications Leaders

You’ve read the blog post and seen the STC-sponsored webinar. Now you can have the 14 Habits of Highly Effective Technical Writers and Technical Communications Leaders guide you through 2017 with this desk-stand calendar.

2017 Technical Communications Calendar - Desk Stand

Download the PDF and get your favorite print shop to print it on 6.5″ x 4.5″ card paper and bind it. Then display it on your desk and be reminded to Ask, Rewrite, Get Feedback, and Be a Customer Advocate to maximize your effectiveness as a tech comm professional.

If you’d rather be inspired whenever you look at your office wall, then print this wall-hanging version on 8″ x 11″ paper.

2017 Technical Communications Calendar - Wall Hanging

And if you’d like to know further how we can help your customer experience and process improvement advocacy by scaling up your technical documentation, send us a message at barrysaiff@saiffsolutions.com.

Tech Comm Goal Setting 2017

Dec 18, 2016   //   by Barry Saiff   //   Blog, Content Strategy, Evaluating Technical Writers, Managing Technical Writers  //  No Comments

Saiff Solutions, Inc. wishes all of our followers and supporters a Happy New Year and a prosperous and joyous 2017!

Once again, we are sharing with you our year end/year start questions. Use them as you see fit, to empower yourself, your organizations, and your loved ones.

Give me my 2017 action plan for success!

The History of Technical Writing [Infographic & Video]

Dec 13, 2016   //   by Barry Saiff   //   Blog, Content Strategy, Evaluating Technical Writers, Managing Technical Writers, Outsourcing  //  No Comments

Learn the key stages of transformation that the technical communications profession has gone through during the last five decades.

This five-minute video takes you through the history of technical writing, from the infancy of a new profession through a rebellious adolescence that led to a revolution in Unified Content Strategy and topic-based authoring during tech comm’s young adulthood.

 

Technical communications is now experiencing an identity-challenging paradigm shift in its midlife — in many cases moving from Engineering departments into Marketing, feeling greater pressure to outsource, and experiencing both challenges and opportunities from automation.

As you watch the video, you  can follow the tech comm profession’s exciting story with this infographic. Then, please ask us how you can help chart your organization’s technical writing transformation.

history-of-technical-writing

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Events: Virtual Summit on Advanced Practices in Technical Communication 2016

virtual-summit-on-advanced-practices-in-technical-communication

December 6-8, 2016

The Content Wrangler is sponsoring The Virtual Summit on Advanced Practices in Technical Communication, a free, three-day event designed especially for technical communication professionals. The event features 12 free one-hour sessions from some of the industry’s best and brightest talents — experts in agile outsourcing, XML authoring, content strategy, content management, translation and localization, intelligent content, plain language, customer experience, and more. Learn more.

tech-writing-outsourcing-in-agile

As part of The Virtual Summit, Saiff Solutions, yours truly, is sharing its knowledge on Managing Technical Writing Outsourcing in an Agile Environment on December 8, 2016 at 6pm EST. Register below, it’s free!

register-here-button

Webinar: Content Wrangler Sponsored, Managing Technical Writing Outsourcing in an Agile Environment

Oct 26, 2016   //   by Barry Saiff   //   Blog, Content Strategy, How-To, Outsourcing, Webinars  //  No Comments

tech-writing-outsourcing-in-agile

December 8, 2016, 3:00 PM PST
Hosted by Scott Abel, The Content Wrangler
Presented by Barry Saiff, CEO of Saiff Solutions/Expert in Tech Writing Outsourcing and Fred Williams, CEO of Williams Technical/Agile Advocate

Value of Agile

Agile development offers advantages. Short cycles, cross-disciplinary teams, frequent short meetings, and input from users can lead to satisfied customers and faster product delivery. Technical writing outsourcing is often late to the game–with other teams already globally distributed. Even when technical writers are co-located with developers, process issues can pose obstacles. For example, without a mechanism for notifying writers of user interface changes, accuracy suffers.

Synopsis

Can technical writing outsourcing work in an Agile environment, even if writers are off-shore and developers are not? Join Scott Abel, The Content Wrangler, Barry Saiff, CEO of Saiff Solutions, and Fred Williams, CEO of Williams Technical, for this free one-hour webinar. Our presenters will discuss how innovative organizations are successfully merging technical writing outsourcing with Agile development.

What You’ll Learn

You’ll learn the key steps to success in technical writing outsourcing, how outsourced writers integrate into Agile teams, and how to manage these approaches to improve quality, save time, and reduce costs.

Reserve My Seat bunny

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Saiff Solutions In The Media

- TechWhirl
- Nominated for 2015 Rice Bowl Asean Start Up

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Testimonials

“Barry [Saiff] truly is a force of nature – he is a consummate professional with deep technical expertise when it comes to technical writing which lets him just “get it” right out of the box. Barry pairs very strong writing skills with the ability to easily speak both “business analyst” and “software engineer” in the same meeting. Barry was the lead information developer for my product at Symantec, and I had the utmost confidence in his abilities and work ethic. On top of all that, Barry has a wonderful sense of humor and an infectious laugh that can transform the work environment in an instance. I strongly endorse Barry’s many talents and would welcome working with him again in the future.”

Angelos Kottas
Principal Product Manager, Symantec
December 17, 2010

Read more testimonials here.