Browsing articles tagged with " communication"

How to Create Motion Infographics Part 2

Sep 27, 2018   //   by Barry Saiff   //   Blog, Content Strategy, How-To  //  No Comments

How to Create Motion Infographics part 2

Tweaking a static infographic to include animated elements can help you stand out. If you’re not sure where to begin, let us help!

Visual content is one of the best ways to keep your reader engaged on your blog or website. In today’s digital age, readers often suffer from text overload. A colorful image or two can sustain readers’ interest. Animating your images keeps readers’ eyes from wandering away from your page.

When it comes to creating infographics, you have lots of great tools at your disposal. Applications like Adobe After Effects or Illustrator can help you design powerful, effective images. 

Our multimedia team uses GIF formatting to create motion infographics. Among a variety of formatting options, GIF is the most effective and cost-efficient. GIFs contain micro-animations – continuously moving images that catch the attention of your audience.

If you want to know more about how our multimedia team creates motion infographics, here is a quick primer:

  1. We use Adobe Illustrator to create images based on a client’s needs.
  2. We use Autodesk Maya to create a 3D model of the image to be animated. The movement is drawn frame-by-frame, and is called an image sequence.
  3. We then import the image sequence into Adobe Media Encoder CC.
  4. In Adobe Media Encoder CC, we render the moving image as an .Mp4 file to reduce the file size without compromising quality.
  5. Lastly, we use Adobe After Effects CC to add text and graphics that support the infographic.

If you want to deepen your knowledge on motion infographics, our multimedia team has shared some useful tips:

  • 4 Must-Have Motion Graphic Design Applications
    From Adorama Learning Center

    This article provides a list of four must-have applications for aspiring video editors, videographers, and motion graphic designers. Read it here.
  • 7 Motion Design Lessons Learned the Hard Way
    From Pond5 Blog

    This article shares seven key lessons that you need to learn to succeed in motion design. Read it here.
  • Layout Cheat Sheet: Making the Best Out of Visual Arrangement
    From Piktochart

    This article teaches the importance of using white space and layout arrangement to take your infographics to the next level. Read it here.
  • Motion Graphics Software You Should Know
    From RocketStock

    This article compiles a list of motion graphics software perfect for bringing your ideas to life. Read it here.

Missed our September 13 webinar? View the recording here, and the slide deck here. Discover the future of microcontent with host Scott Abel of The Content Wrangler, and special guests Rob Hanna of Precision Content Authoring Solutions and Barry Saiff of Saiff Solutions.

Want to know more about what’s going on in technical communication? Fill in the fields at the top of your screen to subscribe to our newsletter. Get the latest blog posts, webinars, and other educational events in your inbox.

Visual Learning Ecosystems (VLEs) Part 1: The Future of Technical and Marketing Communication

Feb 12, 2018   //   by Barry Saiff   //   Blog  //  2 Comments

We live in an age of rapid technological development. Information is becoming more and more essential and valuable. Content is everywhere, delivered rapidly, via every form of media.

Are you getting exactly the content that you need? How can you tell? Much of the content we consume is curated for us, for example, our Facebook feeds.

Let’s say you want to master a new field of knowledge. Of course, you can use the internet. But, how do you go about it? If you are unfamiliar with the field, you may not be able to distinguish credible information from inaccurate or misleading information. Also, maybe you don’t like reading long passages. Perhaps you prefer to watch short videos, or view content that has graphics and text. The presentation of information greatly affects the quality of the content, and the experience of the user.

What is the answer?

One way to address the needs of learners is something we call a VLE, a Visual Learning Ecosystem. VLEs combine media elements such as animations, videos, graphics, and text to create large sets of educational information, presented to consumers based on their choices and their learning experiences.

VLEs can be incorporated within products, or interface with those products, to provide real-world, practical educational experiences, addressing the short attention spans and visual and auditory preferences of modern consumers. VLEs can facilitate customers through pre-sale or post-sale content, and make possible immersive, interactive, experiential learning journeys, customized based on the consumer’s wants and needs.

Creating VLEs requires a mixture of skills and talents. Experience creating graphics, videos, animation, and films alone is not adequate. VLE teams also need textual content experts such as technical writers, instructional designers, marketing professionals, and various creative, content, and technical professionals. Unique among technical content development companies, Saiff Solutions actually employs all of these types of professionals.

Our reputation for excellent content quality, and our commitment to integrity and outstanding customer service, will allow us to deliver on your vision of interactive educational journeys, and your commitment to creating an exceptional customer experience throughout the sales cycle.

Are you ready to achieve a level of success that leads the world? Contact Saiff Solutions today.

VLEs are the cutting edge of information design, interactive learning, customer service, and marketing. Have you experienced using a VLE, or something close to it? We’d love to hear your thoughts.

This is the first entry in an educational series exploring the power of VLEs. If you haven’t already, subscribe to our newsletter (form above), and receive updates on our latest blog posts, webinars, and other educational events.

Saiff Solutions In The Media

- TechWhirl
- Nominated for 2015 Rice Bowl Asean Start Up

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“Barry [Saiff] is one of those people that every company needs. He is a very efficient and productive member of any team and on top of that ensures that others feel a member of the team also. Whilst at Brightmail I got to know Barry as he was the organizer for our local toastmasters group. His energy and enthusiam encouraged this collection of diverse people to create a wonderful group experience. I would recommend Barry for any position that required trust, loyalty and a great sense of humor.”

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Sr Systems Engineer, Brightmail
December 27, 2010

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