How to Create Motion Infographics Part 2

Sep 27, 2018   //   by Barry Saiff   //   Blog, Content Strategy, How-To  //  No Comments

How to Create Motion Infographics part 2

Tweaking a static infographic to include animated elements can help you stand out. If you’re not sure where to begin, let us help!

Visual content is one of the best ways to keep your reader engaged on your blog or website. In today’s digital age, readers often suffer from text overload. A colorful image or two can sustain readers’ interest. Animating your images keeps readers’ eyes from wandering away from your page.

When it comes to creating infographics, you have lots of great tools at your disposal. Applications like Adobe After Effects or Illustrator can help you design powerful, effective images. 

Our multimedia team uses GIF formatting to create motion infographics. Among a variety of formatting options, GIF is the most effective and cost-efficient. GIFs contain micro-animations – continuously moving images that catch the attention of your audience.

If you want to know more about how our multimedia team creates motion infographics, here is a quick primer:

  1. We use Adobe Illustrator to create images based on a client’s needs.
  2. We use Autodesk Maya to create a 3D model of the image to be animated. The movement is drawn frame-by-frame, and is called an image sequence.
  3. We then import the image sequence into Adobe Media Encoder CC.
  4. In Adobe Media Encoder CC, we render the moving image as an .Mp4 file to reduce the file size without compromising quality.
  5. Lastly, we use Adobe After Effects CC to add text and graphics that support the infographic.

If you want to deepen your knowledge on motion infographics, our multimedia team has shared some useful tips:

  • 4 Must-Have Motion Graphic Design Applications
    From Adorama Learning Center

    This article provides a list of four must-have applications for aspiring video editors, videographers, and motion graphic designers. Read it here.
  • 7 Motion Design Lessons Learned the Hard Way
    From Pond5 Blog

    This article shares seven key lessons that you need to learn to succeed in motion design. Read it here.
  • Layout Cheat Sheet: Making the Best Out of Visual Arrangement
    From Piktochart

    This article teaches the importance of using white space and layout arrangement to take your infographics to the next level. Read it here.
  • Motion Graphics Software You Should Know
    From RocketStock

    This article compiles a list of motion graphics software perfect for bringing your ideas to life. Read it here.

Missed our September 13 webinar? View the recording here, and the slide deck here. Discover the future of microcontent with host Scott Abel of The Content Wrangler, and special guests Rob Hanna of Precision Content Authoring Solutions and Barry Saiff of Saiff Solutions.

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