Browsing articles in "Content Strategy"

Is Your Content Driving Away Readers? Try Motion Infographics!

Nov 13, 2018   //   by Barry Saiff   //   Blog, Content Strategy, Reference Articles  //  No Comments

You work hard to develop your text content, only to have readers click right past it. How can you transform the content from a slow read to catchy eye candy? Motion infographics might be the answer to visually and quickly relay your message to your audience.

After all, the problem isn’t necessarily with the content. Instead, the form of the content could make reader comprehension less likely. On average, humans only read 20% of the text they see, and just scan the rest. With visual information, however, people remember 80% of what they see. What’s more, they understand visual information faster – 60,000 times faster – than they understand text!

In other words, if you want to communicate effectively with your audience, text-only strategies represent an enormous wasted opportunity.

Want to learn more about motion infographics and how they can help you present your content for maximum impact? Check out our blog. Our multimedia team has also collected several great articles on the subject:

13 Reasons Why Your Brain Craves Infographics
By NeoMam Studios
This explains why infographics are digested by the brain more fully  than other types of content.

5 Reasons Why You Should Use A Motion Graphics Video
By YumYum Videos
The article describes how motion infographics can be an effective tool in turning your complex information into an enticing read.

3 Ways to Turn Your Infographic into an Engaging Animated Infographic
By Column Five Media
If you’re already familiar with basic infographics, check out this article and learn how to add animation.

The Power of Visual Communication Infographic
By Wyzowl
This article describes the relationships that infographics create between writers and readers.

Know more about what’s going on in technical communication! Fill in the fields at the top of your screen to subscribe to our newsletter. Get the latest blog posts, webinars, and other educational events in your inbox.

 

How to Create Motion Infographics Part 2

Sep 27, 2018   //   by Barry Saiff   //   Blog, Content Strategy, How-To  //  No Comments

How to Create Motion Infographics part 2

Tweaking a static infographic to include animated elements can help you stand out. If you’re not sure where to begin, let us help!

Visual content is one of the best ways to keep your reader engaged on your blog or website. In today’s digital age, readers often suffer from text overload. A colorful image or two can sustain readers’ interest. Animating your images keeps readers’ eyes from wandering away from your page.

When it comes to creating infographics, you have lots of great tools at your disposal. Applications like Adobe After Effects or Illustrator can help you design powerful, effective images. 

Our multimedia team uses GIF formatting to create motion infographics. Among a variety of formatting options, GIF is the most effective and cost-efficient. GIFs contain micro-animations – continuously moving images that catch the attention of your audience.

If you want to know more about how our multimedia team creates motion infographics, here is a quick primer:

  1. We use Adobe Illustrator to create images based on a client’s needs.
  2. We use Autodesk Maya to create a 3D model of the image to be animated. The movement is drawn frame-by-frame, and is called an image sequence.
  3. We then import the image sequence into Adobe Media Encoder CC.
  4. In Adobe Media Encoder CC, we render the moving image as an .Mp4 file to reduce the file size without compromising quality.
  5. Lastly, we use Adobe After Effects CC to add text and graphics that support the infographic.

If you want to deepen your knowledge on motion infographics, our multimedia team has shared some useful tips:

  • 4 Must-Have Motion Graphic Design Applications
    From Adorama Learning Center

    This article provides a list of four must-have applications for aspiring video editors, videographers, and motion graphic designers. Read it here.
  • 7 Motion Design Lessons Learned the Hard Way
    From Pond5 Blog

    This article shares seven key lessons that you need to learn to succeed in motion design. Read it here.
  • Layout Cheat Sheet: Making the Best Out of Visual Arrangement
    From Piktochart

    This article teaches the importance of using white space and layout arrangement to take your infographics to the next level. Read it here.
  • Motion Graphics Software You Should Know
    From RocketStock

    This article compiles a list of motion graphics software perfect for bringing your ideas to life. Read it here.

Missed our September 13 webinar? View the recording here, and the slide deck here. Discover the future of microcontent with host Scott Abel of The Content Wrangler, and special guests Rob Hanna of Precision Content Authoring Solutions and Barry Saiff of Saiff Solutions.

Want to know more about what’s going on in technical communication? Fill in the fields at the top of your screen to subscribe to our newsletter. Get the latest blog posts, webinars, and other educational events in your inbox.

Tech Comm Goal Setting 2017

Dec 18, 2016   //   by Barry Saiff   //   Blog, Content Strategy, Evaluating Technical Writers, Managing Technical Writers  //  No Comments

Saiff Solutions, Inc. wishes all of our followers and supporters a Happy New Year and a prosperous and joyous 2017!

Once again, we are sharing with you our year end/year start questions. Use them as you see fit, to empower yourself, your organizations, and your loved ones.

Give me my 2017 action plan for success!

The History of Technical Writing [Infographic & Video]

Dec 13, 2016   //   by Barry Saiff   //   Blog, Content Strategy, Evaluating Technical Writers, Managing Technical Writers, Outsourcing  //  No Comments

Learn the key stages of transformation that the technical communications profession has gone through during the last five decades.

This five-minute video takes you through the history of technical writing, from the infancy of a new profession through a rebellious adolescence that led to a revolution in Unified Content Strategy and topic-based authoring during tech comm’s young adulthood.

 

Technical communications is now experiencing an identity-challenging paradigm shift in its midlife — in many cases moving from Engineering departments into Marketing, feeling greater pressure to outsource, and experiencing both challenges and opportunities from automation.

As you watch the video, you  can follow the tech comm profession’s exciting story with this infographic. Then, please ask us how you can help chart your organization’s technical writing transformation.

history-of-technical-writing

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Events: Virtual Summit on Advanced Practices in Technical Communication 2016

virtual-summit-on-advanced-practices-in-technical-communication

December 6-8, 2016

The Content Wrangler is sponsoring The Virtual Summit on Advanced Practices in Technical Communication, a free, three-day event designed especially for technical communication professionals. The event features 12 free one-hour sessions from some of the industry’s best and brightest talents — experts in agile outsourcing, XML authoring, content strategy, content management, translation and localization, intelligent content, plain language, customer experience, and more. Learn more.

tech-writing-outsourcing-in-agile

As part of The Virtual Summit, Saiff Solutions, yours truly, is sharing its knowledge on Managing Technical Writing Outsourcing in an Agile Environment on December 8, 2016 at 6pm EST. Register below, it’s free!

register-here-button

Webinar: Content Wrangler Sponsored, Managing Technical Writing Outsourcing in an Agile Environment

Oct 26, 2016   //   by Barry Saiff   //   Blog, Content Strategy, How-To, Outsourcing, Webinars  //  No Comments

tech-writing-outsourcing-in-agile

December 8, 2016, 3:00 PM PST
Hosted by Scott Abel, The Content Wrangler
Presented by Barry Saiff, CEO of Saiff Solutions/Expert in Tech Writing Outsourcing and Fred Williams, CEO of Williams Technical/Agile Advocate

Value of Agile

Agile development offers advantages. Short cycles, cross-disciplinary teams, frequent short meetings, and input from users can lead to satisfied customers and faster product delivery. Technical writing outsourcing is often late to the game–with other teams already globally distributed. Even when technical writers are co-located with developers, process issues can pose obstacles. For example, without a mechanism for notifying writers of user interface changes, accuracy suffers.

Synopsis

Can technical writing outsourcing work in an Agile environment, even if writers are off-shore and developers are not? Join Scott Abel, The Content Wrangler, Barry Saiff, CEO of Saiff Solutions, and Fred Williams, CEO of Williams Technical, for this free one-hour webinar. Our presenters will discuss how innovative organizations are successfully merging technical writing outsourcing with Agile development.

What You’ll Learn

You’ll learn the key steps to success in technical writing outsourcing, how outsourced writers integrate into Agile teams, and how to manage these approaches to improve quality, save time, and reduce costs.

Reserve My Seat bunny

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Saiff Solutions In The Media

- TechWhirl
- Nominated for 2015 Rice Bowl Asean Start Up

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Testimonials

“Barry [Saiff] is one of those people that every company needs. He is a very efficient and productive member of any team and on top of that ensures that others feel a member of the team also. Whilst at Brightmail I got to know Barry as he was the organizer for our local toastmasters group. His energy and enthusiam encouraged this collection of diverse people to create a wonderful group experience. I would recommend Barry for any position that required trust, loyalty and a great sense of humor.”

Raj Rana
Sr Systems Engineer, Brightmail
December 27, 2010

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